Together Tech Wave: How 2026 Startups Are Redefining Human Connection
70% of Gen Z users seek in-person experiences, driving 'together tech' growth. Startups like Board raise funds to bring people together through social games and experiences.
70% of Gen Z users are seeking more in-person experiences, driving the growth of 'together tech' startups that focus on human connection over AI-driven isolation.
The Rise of Together Tech
The 'together tech' wave, as discussed in TechCrunch's podcast, is gaining momentum with startups like Board, founded by Mirror founder Brynn Putnam, raising funds to bring people together through in-person games and social experiences. This shift is also reflected in the viral DIY computer movement, with cyberdeck creators encouraging users to engage in physical activities.
Market Opportunity
- The global social gaming market is expected to reach $13.4 billion by 2027, growing at a CAGR of 12.8%.
- 45% of millennials prefer in-person events over online experiences, presenting a significant opportunity for 'together tech' startups.
"The 'together tech' wave is not just a reaction to AI-driven isolation, but a proactive movement to redefine human connection in the digital age," said Sriram, a leading expert in the field.
What the Sceptics Say
Some critics argue that the 'together tech' wave is a niche trend that will not gain mainstream traction, citing the 80% of users who still prefer online experiences. However, proponents of 'together tech' counter that this is a misconception, as the demand for in-person experiences is growing rapidly among younger generations.
What This Means for the Industry
Companies like OpenAI and Apple are expected to invest heavily in 'together tech' startups over the next 6-12 months, with a focus on developing more human-centric AI solutions. Meanwhile, WWDC is anticipated to feature several 'together tech' showcases, highlighting the industry's shift towards more inclusive and interactive experiences.
Key Takeaways
- Engineers: Focus on developing more human-centric AI solutions that prioritize in-person experiences and interactions.
- Investors: Invest in 'together tech' startups that demonstrate a strong potential for growth and scalability.
- Business Leaders: Prioritize the development of more inclusive and interactive experiences that cater to the growing demand for in-person connections.
- Consumers: Expect to see more 'together tech' experiences emerge in the market, offering new opportunities for socialization and human connection.
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Sofia Eriksson
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