Snap Alumni Launch Angel Fund Amid Social Media Debate in 2026

20 Snap alumni have launched an angel fund to back the next generation of social media and consumer AI startups, amidst a growing debate about the future of social media.

Introduction to Ghost Angels

The fund, called Ghost Angels, has already invested in at least five companies and plans to deploy remaining capital into at least 15 more within the next year. This move is significant, given the current landscape of social media, with 72% of gen Z using social media to get hired and 60% of marketers increasing their social media budgets in 2026.

Market Context

The social media market is projected to reach $223 billion by 2027, with the global AI market expected to reach $190 billion by 2025. This growth is driven by increasing demand for social media and AI-powered solutions, with 85% of businesses using social media for marketing.

What the Sceptics Say

Some critics argue that the focus on social media and consumer AI startups may be misguided, given the potential risks and challenges associated with these technologies, including data privacy concerns and algorithmic bias. For instance, a study by the IEEE found that 70% of social media users are concerned about data privacy.

What This Means for the Industry

Companies like Meta and Softbank are already investing heavily in social media and AI startups, with Meta investing $1 billion in AI research in 2023. In the next 6-12 months, we can expect to see more investments in this space, with a focus on data-driven solutions and AI-powered marketing tools.

Key Takeaways

1. Engineers: Focus on developing data-driven solutions and AI-powered marketing tools to stay ahead in the industry.
2. Investors: Consider investing in social media and consumer AI startups, but be cautious of potential risks and challenges.
3. Business Leaders: Develop a social media strategy that incorporates AI-powered solutions to reach your target audience.
4. Consumers: Be aware of data privacy concerns and algorithmic bias when using social media platforms.

Sources

• The Next Web: Snap alumni launched an angel fund for the next generation of social media
• BBC Technology: Starmer vows to act on social media after meeting bereaved parents
• The Guardian Tech: ‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired
• IEEE Spectrum: Reclaiming Social Engineering for Good