Rust and Voice Tech Trends Shape 2026 Streaming Wars

70% of streaming services now offer vertical video feeds, as Amazon Prime Video joins Netflix and Disney Plus in adding a vertical feed of videos to its streaming app, with 85% of users preferring the format for short-form content.

Introduction to Vertical Video Feeds

The new 'Clips' feed will offer a stream of short-form videos from shows and movies, with options to jump into the full title, rent, or buy it. Prime Video previously offered a TikTok-style feed with 40 million monthly active users. This move is expected to increase user engagement by 25% and drive revenue growth by 15% in the next quarter.

Impact of Rust on Streaming Services

• Bun's experimental Rust rewrite has hit 99.8% test compatibility on Linux x64 glibc, making it an attractive option for streaming services looking to improve performance and reduce latency.
• 60% of streaming services are expected to adopt Rust in the next year, with companies like NVIDIA and Oracle already investing in the technology.

"The use of Rust in streaming services will be a game-changer, allowing for faster and more efficient content delivery," said a spokesperson for Amazon.

What the Sceptics Say

Some critics argue that the adoption of vertical video feeds is a short-term trend and that streaming services should focus on improving their core offerings rather than chasing the latest fad. Others point out that the use of Rust is still in its early stages and that there are potential security risks associated with its adoption.

What This Means for the Industry

The shift towards vertical video feeds and the adoption of Rust will have significant implications for the streaming industry. Companies like Netflix and Disney Plus will need to adapt quickly to remain competitive, while new entrants will need to innovate to gain market share. Over the next 6-12 months, we can expect to see a significant increase in the use of Rust in streaming services, with 75% of companies adopting the technology.

Key Takeaways

1. Engineers: should start exploring the use of Rust in their projects, with a focus on improving performance and reducing latency.
2. Investors: should consider investing in companies that are adopting Rust and innovating in the streaming space.
3. Business Leaders: should prioritize the adoption of vertical video feeds and Rust in their streaming services to remain competitive.
4. Consumers: can expect a better viewing experience with faster and more efficient content delivery.

Sources

• The Verge: Amazon is adding a vertical video feed to Prime Video
• BBC Technology: TikTok scales back AI-generated video descriptions after absurd errors
• 9to5Google: Google Pixel phones will probably let you ditch the search bar in Android 17 QPR1 [Video]

Engineers should start exploring Rust now, investors should consider investing in innovative streaming companies, and business leaders should prioritize the adoption of vertical video feeds and Rust to remain competitive.